Cookie Policy
Last updated: June 9, 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, analyze how you use the site, and enable certain features. Similar technologies include web beacons, pixels, and local storage — all of which we collectively refer to as "cookies" in this policy.
2. Cookies We Use
| Cookie / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Clarity cookies (_clsk, _clck) | Microsoft | Session recording, heatmaps, and click analytics | Up to 1 year |
| _ga, _gid, _gat | Google Analytics (GA4) | Page view tracking, session duration, traffic sources | 2 years / 1 day |
| GTM tags | Google Tag Manager | Tag management and event dispatching | Session |
| _fbp, _fbc | Meta (Facebook/Instagram Pixel) | Ad attribution, conversion tracking, retargeting | 90 days |
| cookie_consent | Botmartz (us) | Stores your cookie consent preference | 1 year |
3. Microsoft Clarity — Session Recording
⚠️ Important Disclosure
We partner with Microsoft to use Clarity to understand how you interact with our website. Clarity uses cookies (_clsk, _clck) to collect data about your behaviour including mouse movements, clicks, scrolls, and keystrokes. This means Clarity may capture text you type into forms on our site. We use anonymized identifiers where possible and never link session recordings to your financial data.
Microsoft may use this aggregated data to improve their products. You can learn more about Clarity's data practices at the Microsoft Privacy Statement.
4. Cookie Categories
🔒 Strictly Necessary Cookies
These cookies are essential for the website to function correctly. They cannot be disabled. They include our cookie consent preference cookie.
📊 Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website — which pages are popular, how long users stay, and where they come from. This includes Google Analytics (GA4) and Microsoft Clarity. We use this to improve our platform.
🎯 Advertising & Targeting Cookies
These cookies are used to deliver relevant ads to you and measure the effectiveness of our advertising campaigns. This includes Meta Pixel (Facebook/Instagram ads). You can opt out of ad personalization in your Meta account settings.
🏷️ Tag Management
Google Tag Manager helps us manage all tracking scripts from a single place. It does not collect personal data directly but enables other tags (GA4, Clarity, Pixel) to load.
5. How to Manage Cookies
You can control and manage cookies in the following ways:
- •Browser Settings: Most browsers allow you to block or delete cookies. See your browser's help documentation (Chrome, Firefox, Safari, Edge).
- •Google Analytics Opt-Out: Install the Google Analytics Browser Add-on to disable GA4 tracking.
- •Meta Ads Opt-Out: Manage your ad preferences at Facebook Ad Preferences.
- •Microsoft Clarity Opt-Out: Disable cookies in your browser to prevent Clarity session recording. You can also use browser extensions like uBlock Origin.
- •Our Cookie Banner: Use the cookie consent banner on our site to update your preferences.
6. Changes to This Cookie Policy
We may update this Cookie Policy as we add or change tracking technologies. We will post updates here with a revised "last updated" date. We encourage you to review this page periodically.